Advertiser FAQs

What is an advertiser?

Simply, an advertiser is a business that’s looking to reach more customers online. Advertisers include any company or organization whose goal is to grow their business by acquiring online customers. Traditionally, online advertisers pay for impressions (views) rather than customers, and that’s where performance marketing is so powerful for advertisers.

What is performance marketing?

Performance marketing is regarded as the most cost-effective and efficient form of marketing today. In this model, advertisers only pay for actual results, such as customers or leads, and affiliates (publishers) only get paid when they generate these results. Because the model is based strictly on performance, there are no wasted efforts and advertisers can maximize their ROI and online reach.

How much does it cost to become an advertiser?

It is completely free to sign up as an advertiser with Blue Global Media. We work with advertisers to create an actionable marketing plan that lets you see exactly how we expect to reach your customers online. Once we have the foundation of your performance marketing campaign, we’ll go to work to make sure you’re acquiring more customers and getting the most results for your marketing spend.

How long is the performance marketing process?

Performance marketing is sustainable and profitable both in short- and long-term marketing efforts. Although it may take time up front to see results, the model of performance marketing allows advertisers to quickly reach more customers while effectively reigning in marketing spend. Performance marketing campaigns can be profitable within days or weeks, and the most successful campaigns are successful for years.

At Blue Global Media, we’re constantly optimizing our strategies to make sure your performance marketing campaigns are successful as quickly as possible. Continual optimization allows us to recruit the industry’s top affiliates, giving our advertisers access to leading publishers as a result.

How can Blue Global Media help advertisers?

Blue Global Media offers turnkey online marketing solutions for advertisers. Where there’s typically many steps involved in setting up an affiliate marketing campaign, we streamline the process and give you a fast, safe and reliable way to acquire customers online.
Our focus is on ROI-centric campaigns, which means you’ll spend less while reaching a greater audience.

Why are more advertisers choosing performance marketing to grow their businesses?

In the past, online advertising strategies often lacked the accountability and measurability that advertisers needed to see what was working, and what needed improvement. In the last several years, more advertisers have discovered the power of performance marketing, and now many Fortune 500 companies and other influential businesses use performance marketing every day to attract more customers. With its focus on results, performance marketing appeals to advertisers looking for cost-effective ways to grow their businesses.

How do advertisers track results and performance?

We offer industry-leading tracking technology that always provides a clear view of where your marketing campaigns stand. Track results, see your top-performing offers and choose flexible payment and tier structures that make it easy to customize your performance marketing efforts to your bottom line.

Can advertisers control payment and tier structures?

Yes, advertisers have complete control of payment and tier structures. The flexibility we offer advertisers allows them to create payment structures that fit perfectly within their existing business models. With complete control, advertisers can optimize their payment structures to maximize revenue and reach.

How can advertisers find affiliates to promote their offers?

Advertisers have immediate access to our base of affiliates. Our affiliates are trained and successful in many verticals, and with so many experienced publishers, it’s like having instant access to a virtual, international sales team. Affiliates can also promote their affiliate program on their own website and other properties where affiliates are commonly recruited.

What are the requirements needed to become an advertiser with Blue Global Media?

There are no set requirements to become a Blue Global Media advertiser. We work with advertisers of all sizes and industries, and know how to craft performance marketing campaigns for your audience and goals. To see how we can help you, contact us or apply now to become an advertiser.

In what verticals does Blue Global Media specialize?

Blue Global Media specializes in the consumer financial industry, including loans, short-term financing products, credit reports and similar products. We also have successful offers in insurance, dating, mortgage loans and retail verticals.