Various online advertisement channels elicit maximum exposure for affiliate marketing network offers. Affiliates can even drive traffic to advertiser’s offers in many ways, without having to own a website.
The different approaches used in an affiliate marketing campaign will all do the job of driving traffic to advertiser’s sites, the preference for which strategy to use depends upon each particular affiliate desires, and the preferences of their target audience.
For instance, affiliates can target consumers by choosing to run PPC ad campaigns, search engine optimization through keyword rich content distribution, direct mail, or through targeted email, mobile, video and social media marketing.
Both viral video and social media marketing are two strategies that have undoubtedly taken the online marketing industry by storm.
Viral video marketing targets the desires of a specific area of an affiliate’s target market – those who prefer to watch a promotion rather than reading about one in an article. There is a growing list of video sites occupying the internet that host millions of visitors looking for fresh video content.
Video marketing allows affiliates to have the unique opportunity to create a more personalized method to demonstrate and explain exactly what their product or service does, and why consumers should get it from you, rather than a competitor.
Like the personal touch that video marketing provides, nothing provides a more personal connection between affiliates and their target audience quite like social media networks do. Although social media networks have only been around for a few years, the immense popularity of these networks is undeniable.
The best part for online marketers is that social media networks present free access to engage with customers who are interested in the products they have to offer. With helpful tools like HootSuite, the social media dashboard, it is almost impossible for marketers to deny the use of social media marketing campaigns.
Recent reports have indicated that more internet users search Facebook for information rather than turning to Google. So, for those affiliates out there looking to engage with their target audience while offering products and services, it’s time to join the social media revolution.