Keeping up with content goals can be one of those things that falls into the “easier said than done” category. Content marketers often hit a variety of roadblocks along the road of content creation, and some run in to challenges they are unsure of how to overcome.

The most common challenges most marketers report are producing the kind of content that engages customers, producing enough content and staying relevant and current with their target audience. In fact, the B2B Content Marketing: 2012 Benchmarks, Budgets, and Trends report indicates that over half of content marketers fall under these categories.

So, as a content marketer, how do you overcome these challenges to stay relevant in the eyes of your ideal audience?

Repurpose Your Foundation

To come as far as you have already, you had to have some pretty good ideas in the past. Maybe some of those great ideas could use a little repurposing. Go back through your old blog posts, videos, podcasts, or other types of content from years past, and think about how you can repurpose them from a different angle or even through a different form media.

Maybe you wrote an informative report, reflecting on statistics of the previous year and tied it into your predictions for the coming year. What about your predictions came true, and which ones did you miss the mark on? Update your old statistics, take a new viewpoint, and turn your old paper into something new like a video Infographic.

Find Inspiration from Other Industries

Chances are you have other interests than online marketing and writing content – as do people from every other industry. Go online, pick up a book, or pay attention when you’re watching TV and look for new ideas from advertisers in other industries.

Maybe you’ve exhausted your brain power for the week, but you really need to do some research for new content ideas. Start doing searches for other things that interest you – movies, croquet, science fiction, action heroes, cooking.

Take cooking for instance, use a trend that’s gaining speed in the marketing industry and look at it as a recipe. Your next content idea could be to write a post about the ingredients of the perfect landing page.

Consult Your Fans

You probably have quite a few loyal readers. So, why not ask them what they want to see from you? As they say in retail, “The customer is always right,” and your target audience is your best source of feedback.

You could ask them directly through either blog posts or social media, find out what they’re talking about on Quora, you can even create a contest designed around using their feedback as the form of entry to win the contest.

Request an Invite on Pinterest

The invite-only creative sharing network Pinterest is sweeping content marketers off their feet with their unique take on social sharing. The rapid success of this site has left sites the likes of Google+ and LinkedIn in the dust as the Experian Hitwise US report reveals, Pinterest is the fifth most visited social networking site and it drives more referral traffic than Google+.

As a content marketer wishing to join Pinterest, the most important aspect of leveraging the site for its content marketing benefits is to participate and establish a presence within the site’s community of users. You can use Pinterest to drive traffic back to your site by creating and pinning infographics, charts, and other visual content for others to see and re-pin.

Bonus Tip

Now the next time you look a content marketing challenge in the face you have an arsenal of strategies in your brain-bank to pull out and overcome your writer’s block. The only problem you may have now is keeping track of all of your awesome new ideas.

Once you look in to these tips, and more, you’ll want to keep your ideas organized. Gather your overflowing bank of new content marketing ideas all in one place and call it an editorial calendar. You’ll never miss a beat and you’ll always have something new and relevant to write about.