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Online Lending Matters to Small Business

Small businesses are still struggling with the effects of the Great Recession, in spite of the slight upturn in the economy. The Small Business Association (SBA) is focusing on some of the larger challenges that small businesses still experience. The goal this year is for the SBA to help small businesses understand the concept of “Dream Big, Start Small”, with one well-planned step at a time. Per usual, the biggest concern for small business owners is cash flow. The daily struggle between incoming and outgoing funds can be remarkably overwhelming for the mom and pop shops. Fortunately, during the recession,…

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Should Affiliate Marketers Reach Outside of their Niche

As an affiliate marketer, at some point you may consider a new adventure outside of your normal marketing niche. Perhaps, you have heard about a home run someone had in a completely different industry. Or, there may be a new direction that you have always had an interest in. Then again, you may have found a related product that you think your customer base will appreciate without needing much education. Whatever your incentive, the goals are the same – to develop a responsive group of customers who will purchase new products or services. Fortunately, you have already had experience in…

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How the New Google Algorithm May Influence Your Affiliate Marketing Program

In April 2015, an update to Google’s algorithm influenced business for a number of companies and industries — this included the area of affiliate marketing. The algorithm change now favors businesses that have optimized their website for mobile devices. As the concentration of smartphone users continues to grow (76% in the United States), Google decided to modify their algorithm to make it easier for users to access their website. They have changed the way search engine results appear on mobile phones based on sites that are optimized for mobile. This has been termed “mobilegeddon” as businesses that are not ready…

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Why Affiliate Marketers Need A Team

Many small businesses turn to affiliate marketing as a channel for building their online customer base. As the affiliate industry continues to expand and competition increases, businesses who have already experienced inferior performance from small affiliate shops are more frequently turning now toward large affiliate agencies. Sometimes, the one-person affiliate marketing professional can do a disservice to their clients. It is nearly impossible for one affiliate marketer to bring a “team” mentality to their clients’ marketing campaigns. They may have many talents, but all areas of strength that are required for effective campaign management typically do not reside in one…

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How Entrepreneurs Can Use Affiliate Marketing For Business

Affiliate marketing continues to grow performance-based internet marketing. This is an avenue that many small businesses depend on to increase product awareness. Affiliate marketers use a variety of techniques to get customer attention, including regular internet marketing methods, such as SEO (search engine optimization), email marketing, and PPC (Pay per Click). If you are determined to apply affiliate marketing to your startup business, review the following strategies to help increase your chance of success. Be Personable.  Establish your public persona as who you really are. If you want to build on your customer list and develop loyalty, customers need to feel…

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mar1
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Creating a Successful Promotional Plan for Affiliate Marketing

You want to optimize your affiliate marketing strategies and stand out as a top affiliate that successfully leads prospective customers to the merchant’s site to purchase a product or service. When you become one of the best affiliates, you can request a higher commission. You have a proven track record and merchants are willing to pay more to have a successful program. What can you do to make your affiliate program more successful? The first step is to clearly let your readers know that you are promoting a product or service for another company. Interested readers will click on the…

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Mar2
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The Future of Affiliate Marketing: Growing Sales and Monetizing Traffic

Affiliate marketing has been around for several years as a beneficial strategy to drive performance marketing and promote products or services. From small businesses to large corporations, you can leverage affiliate marketing and become an affiliate, merchant, or both. As a business merchant, you pay an affiliate publisher to share information about your product or service and drive traffic to your site. The process works when a prospective customer visits the affiliate site, reads the content, clicks on the link to get to your site, and places an order. The affiliate receives a commission from merchant based on the purchase…

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mar3
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How Do You Communicate With Your Affiliate Network?

Affiliate marketing relies entirely on building positive relationships. This means communication is key to developing and sustaining your network. What are the best ways to communicate with affiliates? This can depend on the level of each relationship, but there are some underlying elements that should remain the same. Consider the following steps for communication strategy to determine what works best for each affiliate in your network. Segment your affiliates Communication requires tailoring your message and segmenting your network by looking at their performance history. How well do they understand your business? Are they a brand new affiliate that needs more…

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