The Next Step In Affiliate Marketing Needs to Happen Now

In true Pace Lattin fashion, Monday, the link bait-laden headline “Epic Fails: Who is Next?” blazed across the homepage of PerformInsider.com.  Dramatic and foreboding as this observation is, there is an unfortunate amount of truth to it, and the possible answer is even more disturbing.

As cited in the article, Epic follows the bankruptcy of COPEAC and rides closely on the coattails  of the collapse of AKMG.  The fall of an affiliate network can strand hundreds and thousands of affiliates, network employees and advertisers.  With these events, the destabilization of the affiliate marketing industry has become more obvious in 2012 than perhaps ever before.

As financial failures, search engine updates and tax initiatives threaten to pummel internet marketing, growth still exists.  Social commerce and affiliate marketing are estimated to climb to a $30 billion industry in just a few years, according to affiliate marketing expert Sarah Bundy.

Undoubtedly, there are still more “fails” to come, as Pace predicts, but maybe the question posed shouldn’t be “Who is Next?” Read more…

The Avengers Guide to Better Affiliate Branding

There is a revolution coming in the affiliate marketing world.  Some may argue that it’s already here.  We see it every day, but we don’t realize how vital it is to success. The old ways tell us we don’t need it, while the voice inside our heads tells us we can’t do it.  At the [...]

Why Brands (and Not Offers) are the Future of Affiliate Marketing

Do you know how many $4 billion industries exist online? Neither do I. But by 2014, affiliate marketing will be one of them. And the year after that, worldwide online commerce will become a bloated $300 billion market. For affiliate marketers, that’s plenty of opportunity, but the path to the future isn’t paved in gold [...]

How Affiliates and Advertisers Can Save Themselves From SEO Overload

This is a guest post provided by Jill Beissel, the newest member of the Content Team at Blue Global Media. When you hear the old proverb, “too much of a good thing,” odds are you don’t consider SEO.  However, one facet of Google’s new algorithm changes may force some search engine marketers to dial things [...]

Recent Changes Could Force Affiliates to Seek Stability Instead of High Payouts

Affiliates have seen some rough times in 2012 and we’re only four months in.  The sinking of major companies and the continued threat of nexus taxes has this industry on edge.  While segments of affiliate marketing continue to thrive, an icy chill has cast itself over internet marketers. And affiliates have the right to be [...]