If you can temper your desire for countless backlinks and seek out the kind of high-quality writers that yield targeted traffic, this slow but steady burn approach can be rewarding. But if you want those excellent articles from superior writers, you can’t wait for them to come to you.
Although your bottom line is likely to increase your ROI, boost conversions and drive traffic, you can’t build a foundation on shady marketing tactics.
In January of this year, Mashable and countless other websites deemed 2012 the year of mobile advertising. It was a safe stance, well-founded and optimistic. And somewhat true: mobile marketing and consumer use has exploded in the first ten months of the year.
The notion that viewers must sit glued to the boob tube for all of their news, entertainment and advertising is pretty much antiquated. Instead, millions of consumers are opting for all of their content from a much smaller screen. And recent figures suggest this trend will only continue to grow exponentially.
Keeping your company’s online presence alive is of the utmost importance in our competitive space. But for some marketers, it can be hard to combat those algorithm updates, and even more difficult to rebuild those lost rankings in the wake of Panda and Penguin.
It’s the visual pizzazz of Facebook minus the constant stream of baby snapshots and frat party photos. It’s the simplicity of Twitter without the 140-character limit. It’s the 21st century resume that translates one’s professional value beyond the confines of an 8 ½ by 11-inch piece of paper. And now, LinkedIn is leveraging businesses and their websites on a whole new level.
Marketing communication via email is one of the oldest, but still most effective, marketing tactics. Although new-aged technological means of marketing like mobile and social have risen to ambitious proportions, email remains at the top of the majority of marketer’s lists.
The holiday season and back-to-school spending will always be huge for retailers, online and off. But those cliché money-spending times aren’t the only events that can rock your marketing plans.
