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/ By Chris Kay

Avoid Duplicate Content To Improve SEO

Affiliate marketers and online businesses know that in order to rank higher in organic search, you need to produce content and tie it to related keywords. However, unless you plan for unforeseen reason to lower your spot in the search engine rankings, you don’t want to use duplicate content. Search engines want to provide their customers with a variety of results, rather than a list of several different sites with identical content. Duplicate content is rather prevalent on the Internet, since as much as 30 percent of the web contains identical content. You have probably noticed that you go from reading…

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/ By Chris Kay

Blue Global Leads Industry Providing New Goals and Vision for Borrowers

CEO and founder Chris Kay explains how Blue Global offers borrowers outstanding service SCOTTSDALE, Ariz., Aug. 6, 2015 /PRNewswire/ — Blue Global, an online marketing company based in Scottsdale, Arizona, is an industry leader with more than 10 years of experience creating innovative consumer brands. Chris Kay, the CEO and founder of Blue Global, is established and esteemed in the industry, and has earned the reputation of being a leader in both online and offline marketing innovation. As a loan application marketplace, Blue Global is devoted to offering borrowers an efficient and successful digital loan service through innovative technology. With the growth that Blue Global…

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/ By Chris Kay

So Scottsdale Feature: Chris Kay Masters the Art of Doing Things Differently

From investments to jeans to marketing, he’s following his dreams By Mike Saucier Photos by Carl Schultz The guy who always found it hard to express himself in a traditional manner at school. The guy who, as a musician, would drive all night to play to a bunch of turned backs at a bar. The guy who once lived out of his car while selling office and school supplies around Arizona. That guy is doing just fine now, thanks. In fact, that guy is killing it as an entrepreneur and an owner of three successful Scottsdale-based companies. That guy is Chris…

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/ By Chris Kay

How To Build Strong Partnerships In Affiliate Marketing

The growth of affiliate marketing has gotten the attention of online marketers, and rightfully so, since there are many advantages to setting up an affiliate program. However, in the rush to set up an affiliate program, many companies make a series of mistakes which dilutes the effectiveness of their programs, disappointing themselves and eventually their affiliates. With these following tips, you can learn how to build strong partnerships in affiliate marketing to help avoid the negative outcomes from occurring. On average, 80% of your sales will come from 20% of your affiliates. So, you will want to separate your affiliates…

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/ By Chris Kay

Blue Global Experts Work as a Team to Provide Continual Innovation

SCOTTSDALE, Ariz., Aug. 3, 2015 /PRNewswire/ — Blue Global is an industry leader in online marketing and lead generation that offers outstanding service and support to their diverse group of stakeholders. The company’s continual success is founded upon the team members who strive each day to develop continual innovation and optimization. Chris Kay, CEO and founder of Blue Global, has recently enlarged the company’s goals and vision to provide even more outstanding service and support. Blue Global relies on exceptional team members that work together to bring their clients the most optimized and tailored services. Blue Global also runs a proprietary worldwide loan…

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/ By Chris Kay

BusinessLoansToday Adds Speed to Borrowing Like Never Before

SCOTTSDALE, Ariz., July 30, 2015 /PRNewswire/ — For small businesses — both startups and established businesses trying to expand to the next level — finding a source of funding can be a frustrating, and often fruitless, task. BusinessLoansToday, which is a new, online lending company launched in December 2014, offers a quick alternative pathway to the capital small business owners need — without the headache of pursuing a traditional bank loan. “In most cases, our clients come to us needing capital fast,” said CEO and founder Chris Kay. “Whether it is to get started on building their dream business or buying the equipment they need…

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/ By Chris Kay

How Online Lending Can Be A Success

Financial institutions understand more, now, that to remain competitive as lenders in the lending business it is a necessity to provide their customers with stellar customer service in a virtual lending environment. However, if these institutions do not use the appropriate strategy and functionality, they will end up looking less attractive to potential borrowers. The goal with the online loan market is to process loan applications more conveniently and efficiently, with less cost. Some institutions are able to provide polished application systems, with an effective marketing program that draws applicants to their sites. However, this does not always happen. First,…

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