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/ By Chris Kay

Non-banked? Under-banked? The Blue Global Solution

The FDIC’s 2013 National Survey of Un-banked and Under-banked Households shows 7.7% of households in the United States are currently un-banked and a staggering 20% of households are under-banked. The survey also found that roughly 25% of households have used alternative financial services such as payday loans at least once. The survey found the most common reasons for being non or under banked was due to; not having enough money or not having the minimum requirements for an account. Americans also reported that job and income loss had greatly contributed to being un-banked. We can each think of a time where we…

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/ By Chris Kay

A New View on Payday Loans

Everyone has heard of Payday loans and whatever your feelings are on the topic, there is no mistaking their value in helping many Americans through hard financial struggles. “12 million American adults use payday loans annually. On average, a borrower takes out eight loans of $375 each per year. Most borrowers use payday loans to cover ordinary living expenses over the course of months,” according to Pewtrusts.org.   This study showed that 69 percent of Americans use payday loans for recurring expense, such as utilities, credit card bills, rent or mortgage payments, or food and 16 percent dealt with an…

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/ By Chris Kay

Blue Global Media Fights for Americans Living Paycheck to Paycheck

Currently about three out of four Americans are living paycheck to paycheck. Most have less then six month’s savings and have little to no money saved for emergencies. A recent study done by CNN Money surveyed 1,000 adults and showed that 50% had less then 3 months savings and 27% had no savings at all.   CashNetUSA said “22% of the 1,000 people had less than $100 in savings to cover an emergency, while 46% had less than $800. After paying debts and taking care of housing, car bills and child care-related expenses, the respondents said there just isn’t enough…

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/ By Chris Kay

How Mobile Devices Are Changing Affiliate Marketing

The arrival of smartphones was expected to spell the demise of affiliate marketing, as the first smartphones presented to consumers had many limitations that didn’t accommodate affiliate needs. Yet, affiliate marketing has learned to roll with the changes in technology and become more optimized and smoother. With the advancements of mobile devices, some of the tried and true affiliate marketing methods (such as banner ads) had been rendered almost useless. Many of these marketing methods did not translate well onto a small mobile device, as the templates are set for a desktop computer. The question of security was also a…

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/ By Chris Kay

Increase Audience Engagement In Your Page Views

Every online business has the goal of seeing their page views increase. However, more than getting people to your site, you need to get them to “stick” and spend time with your content. With busy lives, readers are far more impatient than they used to be. They see the value of their time, and they refuse to participate in what they consider “wasting time”. With this in mind, from the first moment they glance at your landing page, it must present a lasting first impression so they are compelled to view a bit more. Otherwise, you may never get a…

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/ By Chris Kay

Best Practices To Improve Affiliate Holiday Campaigns

As the air gets cooler and the fall season starts to set in, many businesses start thinking of the holidays, not concerning what they plan for their annual Thanksgiving potluck, but what they can do to boost their holiday campaign. With all the attention directed towards the holiday sales campaigns, make sure you don’t neglect your affiliates. If you direct some of your resources to their needs, your business and their business can start the New Year with a healthy bottom line. Here are a few tips to make sure that your affiliates aren’t neglected. Share promotion information early. There…

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/ By Chris Kay

Blue Global Media CEO, Chris Kay, to Participate in Money20/20 Conference

SCOTTSDALE, Ariz., Oct. 22, 2015 /PRNewswire/ — Chris Kay, CEO and founder of the Scottsdale, Arizona-based online lending company, Blue Global Media, will join more than 1,000 CEOs at the upcoming Money20/20 conference, which runs Oct. 25-28 at the Venetian in Las Vegas. Money20/20 is the industry’s largest global conference and trade show focused on financial services innovation for connected commerce at the intersection of mobile, retail, marketing services, data and technology. More than 10,000 people from across the industry are expected to attend the conference, including at least 1,000 CEOs from more than 3,000 companies and 75 countries. During the conference, CEOs and other industry leaders…

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/ By Chris Kay

Do Flexible Work Schedules Increase Productivity?

We could all use a little more flexibility in life and studies find that flexible work hours not only increase productivity, but also improve employee morale and well-being. Fortunately, there are several ways to shape a flexible work schedule that can work for employees and management. What are some options for flexible scheduling? Compress your work days – Instead of the traditional five day a week schedule, employees work four days a week with ten hour shifts. Flexible day shift – This allows for different start and stop times for each shift. For example, one employee may work from 6am…

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/ By Chris Kay

Boost Your Affiliate Marketing Campaign With Facebook Ads

How often do you turn to Facebook advertising for your affiliate marketing campaign? If you rarely consider this social media platform for advertising, you may want to reconsider. For affiliate marketing, Facebook is a primary way to reach a targeted audience to share content and sell affiliate products. On average, Facebook users spend at least 45 minutes each day on this platform, especially through the Facebook app on their phones. This means more eyes could be seeing your ads. Facebook caters easily to small businesses and larger companies for advertising. Since the platform collects a lot of information about each…

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