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/ By Chris Kay

Blue Global Media Announces New Company President

SCOTTSDALE, Ariz., July 13, 2015 /PRNewswire/ — Blue Global Media, a leading online financial services company based in Scottsdale, AZ, today announced the elevation of Abdu El-Shaarawy to President. Previously EVP of Technology, El-Shaarawy’s role will also now include all company operations and business development. El-Shaarawy brings over 15 years of experience in the online technology arena. This experience encompasses a wide range, including the creation of custom small business web sites, to designing the architecture for large-scale online infrastructures. With prior positions at some of the largest online technology companies, El-Shaarawy uses this experience to architect state of the art systems at Blue Global Media….

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/ By Chris Kay

Affiliate Marketing Continues To Grow In E-commerce

Affiliate marketing has grown to approximately a $4 billion dollar industry in the last few decades. Along with this, e-commerce is growing at almost 20 percent a year. What does this mean for affiliate marketing? That business will continue to be good. What is having a positive effect on affiliate marketing? E-commerce. In 2012, online retail sales reached over $220 billion dollars. There are multiple reasons for this surge in growth. In the last five years, more than one billion consumers have been added to the pool of internet users. With the growth of the internet in Asia, now more…

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/ By Chris Kay

Blue Global Media Leads the Charge on Work Life Harmony for Employees

SCOTTSDALE, Ariz., July 7, 2015 /PRNewswire/ — For many of today’s employees in the U.S., the search for the ideal work-life balance is often a fruitless one: In May, Ernst & Young released a study that found 24 percent of U.S. employees say their work-life balance is getting more difficult to manage. But at Blue Global Media — an online marketing and lead generation company based in Scottsdale, Arizona — employees are getting closer to finding the optimal balance as the business makes the well-being of its staff members a top priority. Blue Global Media operates a proprietary worldwide loan marketplace that matches borrowers and…

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/ By Chris Kay

Why Engagement Is More Important Than Page Views

Imagine that you are the owner of a corner coffee shop that also serves breakfast. Each day you call to check with the manager regarding how many people came in to read the menu. You neglect to ask how many people bought coffee, or how many bought breakfast. Chances are you wouldn’t be in business very long, and based on your daily question, you would probably not even know why your business failed. Like the owner of the coffee shop, checking the page views on your website can give you the amount of traffic that views your website, but it…

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/ By Chris Kay

NLP Expert Teaches Workshop to Blue Global Media Team

NLP PIC

The team at Blue Global Media participated in an illuminating workshop and training experience on Neuro Linguistic Programming or NLP. Chris Kay, the CEO and founder of Blue Global, an incredible motivational speaker himself, procured Burcu Unsal, a Licensed NLP Trainer, ICF accredited coach and teacher at UCLA Extension, she is also the founder of Be-live in U International NLP and Coach Training, a Society of NLP certified course. Traveling from Los Angeles Ms. Unsal spent four days with the group; guiding team exercises, focusing on accelerated training straight from the extensive course manual along with video taping the workshop…

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/ By Chris Kay

Arizona Small Business, Blue Global Media, Offers Corporate Benefits and More

SCOTTSDALE, Ariz., July 2, 2015 /PRNewswire/ — Employees at Blue Global Media, an online marketing and lead generation company based in Scottsdale, Arizona, get the best of both worlds: a small business with an entrepreneurial spirit paired with exceptional benefits that are in line with those offered at large corporations. Blue Global Media, which operates a proprietary worldwide loan marketplace where borrowers and lenders connect, is led by CEO and founder, Chris Kay. Team members collaborate to manage and enhance this first-of-its-kind global platform that matches people with non-traditional loan and investment opportunities. Offering benefits that rival corporate employers while…

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/ By Chris Kay

Mistakes Affiliate Marketers Should Avoid

There is a perception that becoming an affiliate marketer can mean a lot of money with little effort. This viewpoint has lured many to try affiliate marketing and then soon quit, due to a lot of disappointment and little else to show for all the time invested. However, there are others who have found that becoming an affiliate marketer was the perfect fit. Often the difference between being successful, or dropping out, is avoiding the following mistakes. Lack of focus. You can’t be all things to all people, but there is a temptation to start your affiliate program with too…

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/ By Chris Kay

7 Ways To Generate Leads On LinkedIn

If Facebook is the corner coffee shop where everyone comes to socialize, then LinkedIn is the trade show where people come to network and promote business. Like a trade show, all booths are not the same. There are the usual setups that seem to make the statement “we are still here, doing the same thing that we’ve always done.” People may stop by out of courtesy, or to renew an old acquaintance, but very little traffic is generated by their presence. By contrast, we’ve all seen the dynamic, exciting booths that are attracting all sorts of traffic and interest. That is…

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/ By Chris Kay

Blue Global Media’s Latest Hire Helps Steer Data-Driven Business Decisions

New Data Analyst provides high-level analytics to identify improvements and opportunities SCOTTSDALE, Ariz., June 26, 2015 /PRNewswire/ — Ludovick Bancod, a data analyst and data warehousing specialist with extensive experience, recently joined the team as Data Analyst at Blue Global Media, a Scottsdale-based online financial services company. He is tasked with providing high-level analytics that will help drive business results through the use of real-time data related to the company’s proprietary lead system. Bancod is now part of a team with significant experience in Internet marketing. For more than a decade, Blue Global Media has operated a worldwide loan marketplace where…

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