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/ By Chris Kay

How Your Affiliate Program Can Grow With Some Creativity And A Positive User Experience

The affiliate marketing landscape can seem complex and difficult to compete in at times, but there are several avenues that can increase your affiliate program. This includes focusing on the user experience and creative affiliation. By creating smarter banners and rich media, affiliate marketers are learning to propel their program forward to be a success. Affiliation or Ad-Service Some affiliate publishers choose ads that are based ad tags that rotate and showcase several ads that are optimized automatically based on IP addresses. This means less work for publishers, but in reality affiliate programs work better when publishers choose the best…

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/ By Chris Kay

Online Lending Matters to Small Business

Small businesses are still struggling with the effects of the Great Recession, in spite of the slight upturn in the economy. The Small Business Association (SBA) is focusing on some of the larger challenges that small businesses still experience. The goal this year is for the SBA to help small businesses understand the concept of “Dream Big, Start Small”, with one well-planned step at a time. Per usual, the biggest concern for small business owners is cash flow. The daily struggle between incoming and outgoing funds can be remarkably overwhelming for the mom and pop shops. Fortunately, during the recession,…

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/ By Chris Kay

Can Algorithms Truly Be the Answer to Manage Online Lending?

In our modern-day society, we are surrounded by a never-ending stream of data and software that is able to tailor marketing and personalize product recommendations. The innovation in technology and automated-decision making is leading to several online services being directed by algorithms. Yet, is this technology really the answer to managing products and services for online lending? Can an algorithm make a mistake and cause the wrong outcome? Several industries are using big data to make decisions. From medical diagnoses to crime prevention to loan approvals, there is question of when human supervision may be needed to step in.  Big…

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/ By Chris Kay

Should Affiliate Marketers Reach Outside of their Niche

As an affiliate marketer, at some point you may consider a new adventure outside of your normal marketing niche. Perhaps, you have heard about a home run someone had in a completely different industry. Or, there may be a new direction that you have always had an interest in. Then again, you may have found a related product that you think your customer base will appreciate without needing much education. Whatever your incentive, the goals are the same – to develop a responsive group of customers who will purchase new products or services. Fortunately, you have already had experience in…

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/ By Chris Kay

How the New Google Algorithm May Influence Your Affiliate Marketing Program

In April 2015, an update to Google’s algorithm influenced business for a number of companies and industries — this included the area of affiliate marketing. The algorithm change now favors businesses that have optimized their website for mobile devices. As the concentration of smartphone users continues to grow (76% in the United States), Google decided to modify their algorithm to make it easier for users to access their website. They have changed the way search engine results appear on mobile phones based on sites that are optimized for mobile. This has been termed “mobilegeddon” as businesses that are not ready…

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/ By Chris Kay

Why Affiliate Marketers Need A Team

Many small businesses turn to affiliate marketing as a channel for building their online customer base. As the affiliate industry continues to expand and competition increases, businesses who have already experienced inferior performance from small affiliate shops are more frequently turning now toward large affiliate agencies. Sometimes, the one-person affiliate marketing professional can do a disservice to their clients. It is nearly impossible for one affiliate marketer to bring a “team” mentality to their clients’ marketing campaigns. They may have many talents, but all areas of strength that are required for effective campaign management typically do not reside in one…

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/ By Chris Kay

How Entrepreneurs Can Use Affiliate Marketing For Business

Affiliate marketing continues to grow performance-based internet marketing. This is an avenue that many small businesses depend on to increase product awareness. Affiliate marketers use a variety of techniques to get customer attention, including regular internet marketing methods, such as SEO (search engine optimization), email marketing, and PPC (Pay per Click). If you are determined to apply affiliate marketing to your startup business, review the following strategies to help increase your chance of success. Be Personable.  Establish your public persona as who you really are. If you want to build on your customer list and develop loyalty, customers need to feel…

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/ By Chris Kay

Online Lending Has Become the Best Option for Startups

May 6th, 2015 Small-business lending has gone through several changes in the last 10 years, as more individuals have found alternative ways to obtain a business loan.  Since the crash with the economy, small business loans have dropped dramatically — approximately 14 percent since 2008. This is mostly due to small business owners avoiding traditional bank loans. While the number of small business loans has declined, it has initiated the formation of a new category of lenders that focus on providing a simpler and more efficient way for startups to get a business loan. Online lenders have grown extensively in…

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/ By Chris Kay

Creating a Successful Promotional Plan for Affiliate Marketing

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You want to optimize your affiliate marketing strategies and stand out as a top affiliate that successfully leads prospective customers to the merchant’s site to purchase a product or service. When you become one of the best affiliates, you can request a higher commission. You have a proven track record and merchants are willing to pay more to have a successful program. What can you do to make your affiliate program more successful? The first step is to clearly let your readers know that you are promoting a product or service for another company. Interested readers will click on the…

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