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/ By Chris Kay

Blue Global Media Falls Right in Line With Arizona’s Best Companies

Company offers similar benefits and culture as CareerBuilder’s 2015 Top Companies to Work For in Arizona SCOTTSDALE, Ariz., June 24, 2015 /PRNewswire/ — A strong company culture, engaged, dedicated employees, outstanding benefits — these are just a few of the qualities found across the board in the list of CareerBuilder’s 2015 Top Companies to Work For in Arizona. Blue Global Media, an online marketing and lead generation company based in Scottsdale, Arizona exhibits the same traits that make it one of the best places to work in the Valley. The team at Blue Global Media has more than 200 years of…

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/ By Chris Kay

How To Generate Revenue When No One Knows Your Brand

Any company knows that building a brand is a difficult, yet necessary process. How do you grab and keep consumer attention? Plus, people are forgetful and easily can forget about your brand or get distracted with other companies seeking their attention. Here are some key tips to help you with lead generation and building a brand that will get attention. Start with lead generation services. Even companies focused on lead generation have to start somewhere and humbly admit to using their competitors to build their own leads. These services are incredibly helpful for all businesses. Purchasing a lead can be…

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/ By Chris Kay

Best Practices To Create A Compelling Affiliate Marketing Site

A compelling affiliate marketing site that showcases the product or service you are marketing can be a huge benefit to helping your business grow. If you are starting with one product or a small selection, you will want to create a unique affiliate marketing site that will help consumers and prospective customers find the items they specifically want. Here are some primary ways to develop a unique affiliate marketing site. Share information on a single product. Prospective customers are curious about a product or service, but need a site that will clearly explain the details and opportunity in purchasing it….

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/ By Chris Kay

Blue Global Media Attends Ad:Tech and Introduces New Take on Affiliate Marketing

San Francisco conference gives company representatives chance to shine in area of expertise and offer advice for successful affiliate marketing program SCOTTSDALE, Ariz., June 17, 2015 /PRNewswire/ —  Representatives from Scottsdale, Arizona-based online marketing company Blue Global Media attended the recent Ad:Tech conference in San Francisco, sharing what they have learned about successful affiliate marketing and how businesses can make a modern affiliate marketing strategy work for them. Ad:Tech is a global conference and exhibition where tastemakers from the marketing, technology and media communities converge to share new ways of thinking, build strong relationships and define new strategies that will address…

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/ By Chris Kay

Steps to Generate Leads Through Social Media

Small businesses can have strong lead generation programs in place, if they have a firm grasp on how to use social media to their advantage. The best known social media platforms are Facebook, Twitter, Pinterest and Instagram. Some businesses use social media by spending their time creating posts for frequent distribution. Others use their social media business accounts to increase followers and communication. Both are important, and though they don’t automatically translate into leads, consumers will become more aware of your brand through an effective social media strategy. Identify your target. Know your audience before you get started. You will…

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/ By Chris Kay

Blue Global Media Shows Deep Commitment to PlanUSA

Company supports more than 200 children with goal to sponsor 500 by year’s end SCOTTSDALE, Ariz., June 12, 2015 /PRNewswire/ — In November 2014, Scottsdale, Arizona-based online marketing company Blue Global Media announced its support of 200 children on a monthly basis through PlanUSA’s child sponsorship program. PlanUSA is a global organization committed to working side-by-side with communities in 50 developing countries to end the cycle of poverty for children while developing solutions to ensure long-term sustainability. Blue Global Media and its CEO and founder, Chris Kay, are deeply committed to devoting financial resources to PlanUSA, and are well on…

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/ By Chris Kay

How Working From Home Benefits Companies

Allowing employees to work from home is a growing trend. Originally, there was the belief that working from home would produce a drop in productivity. However, more recent studies have reported surprising results. Customer service employees working remotely were found to be 15 more productive at home than when working in an office. A possible reason for increased productivity was suggested to be the quieter atmosphere that had fewer distractions, as employees working from home appreciated the increased ability to focus. There were some other surprises in the results. Being absent from work was reduced. Workers, especially with children, were…

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/ By Chris Kay

How Affiliate Marketing Has Improved Over The Years

Affiliate programs have evolved over the last 5 to 10 years to become more advanced in their marketing efforts. When affiliate marketing first came out, retailers saw it as a great way to be potentially lucrative, but with the affiliate industry also came affiliates who were being fraudulent and unethical with their retail partners. As affiliate programs have grown up and become more advanced, there are new ways to manage and ensure that the correct business practices are being implemented. A lot of marketing is driven by data and this is revolutionizing affiliate marketing as there are better ways to…

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/ By Chris Kay

Blue Global Media: Changing How Affiliate Marketing Functions in the Financial World

New age affiliate shifts from traffic source to trusted business partner SCOTTSDALE, Ariz., June 10, 2015 /PRNewswire/ — Lenders and borrowers alike now expect something different from their affiliate networks: true partnership. Gone are the days of traffic sourcing for marketing affiliate companies like Blue Global Media, aScottsdale-based consumer loan lead generation company. Today, it’s about a more mutually beneficial relationship. “The business is changing, and if you’re not changing with it, you’re falling behind it. And there’s no room for that in this industry,” said CEO and Founder Chris Kay. “Lead generation and affiliate marketing is shifting, and with more…

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