A publisher, which can also be referred to as an

affiliate

, is an independent

online business

or person that promotes products and/or service, for an advertiser, on their website or blog, in exchange for a commission or percentage of the sale. Publishers often promote more than one product or services based on their website analytics, function and demographics, and usually belong to multiple

affiliate networks

and

affiliate programs

. They then utilize multiple

online lead generating

methods, such as

email advertising

campaigns,

banner advertising

, etc, in order to attract traffic to their website for a specific product they are promoting. Publishers get paid when the visitor or

lead

takes action on their website. "Actions" are defined by the advertiser, and usually range anywhere from, providing personal contact information or filling out a form, all the way to a making a purchase or a signing an agreement.

An advertiser, which may also be referred to as merchant or retailer, is a company that sells a product or service online. Advertisers utilize publishers, much like an independent broker, offering a commission or sale based on leads or customers acquired from traffic that is redirected from that publisher's website. Advertisers usually work with multiple publishers in order to appeal to a broad spectrum of online audiences.

CPA is a set denomination that an advertiser pays to a publisher, based on actions taken by the publisher's traffic or their ability to convert traffic into leads or sales. For example, if a visitor sees an ad on a publisher's website and enters their email and presses submit in the ad, the advertiser will pay the publisher for that action or

pay per lead

.

CPM is a set denomination (measure per 1,000) that an advertiser pays a publisher, based on how much traffic their website attracts. For example, if there was a banner ad placed on a publisher's website, the advertiser would pay based on how many people were exposed or could view that banner.

The conversion rate is the percentage of visitors who take an advertiser's desired action. The action that determines conversion on a publisher's website is determined by the advertiser. See the CPA for an example of an action.

An

affiliate marketing

program, aka performance marketing, partner marketing CPA and/or associate program, is when a publisher receives a commission for

generating leads

or sales for an advertiser. The advertiser provides its online marketing materials to publishers and assigns a set commission amount for each action it wants a publisher to get his/or her visitors to do. Publishers place the tracking code for these ads on their web sites and/or in their email campaigns, and whenever a visitor uses these links to generate an action, that transaction is tracked online and the publisher is paid.

Our proprietary in-house tracking system records and verifies every single link, impression, and lead generated through Blue Global Media's

affiliate network

. We guarantee both publishers and advertisers accuracy of

lead generation

, customer action, and payment.

If you have a product or service, which you would like to advertise and sell via the internet, most likely Blue Global Media can help you achieve this goal. Advertisers NEVER pay to activate their programs and are not required to meet a monthly minimum in transaction revenue. To set up an

affiliate program

, we request that advertisers provide us with their online marketing materials such as, banners, text links, or product links and sign an agreement outlining the rates and terms of their online campaign with Blue Global Media.

Because of our history, growing as a small publisher and affiliate into a

super affiliate

and quasi network, we want to work with publishers at any stage of their businesses plan. Our publishers are never required to maintain a minimum amount of leads or sales, to remain as an active publisher with Blue Global Media. However, we do require that every publisher have a valid email account and be able to copy and paste HTML code and place it accurately within the code of your webpage(s) or within email. We are open to working with any publisher but understand that the publishers that garner the best results have current established and steady traffic flowing to their website(s).