Blue Global

Sarah Bundy took over Affiliate Management Days just before lunch.  She came in with a lot of fantastic information for people at all levels in the affiliate management business.

Again, these are just notes, a cleaner, more instructional version will be available at a later date.

12 different affiliate types

Coupon
Loyalty/Cashback
Content
PPC
Mobile
Data feed
Email
Social media
Bloggers
Pay Per Call
Offline (tv radio print) Three ways to track offline: affiliate specific phone numbers, landing page and coupon codes.
Other

Exclusive Code –  the only one of its kind and is provided to top affiliates as a recognition of their efforts.  Often, exclusive codes are better at driving sales when in the hands of an experienced publisher.
Vanity Code – just has their name but same code can exist elsewhere

Your next super affiliate could be someone u never heard of.

7 Tips For Finding Affiliates

1. Organic rankings
SEO, affiliate blog optimized.
Rank for keywords. 24% of affiliates find offers through search
Look for affiliates by searching for reviews in your niche and make an offer to the site owner
Pull/push

2. Twitter
Use hashtags to search for social affiliates. Their link will have tracking id or you can approach them via Twitter

3. Facebook
Affiliate group – super affiliates

4. Competitors’ back link www.competitor.com
-make sure it’s a competitor with affiliates

5. Affiliate link in your footer

6. Affiliate directories (the #1 way affiliates find offers/programs)
Directories are old and rank well

7. Tool announcements
Golden can, popshops all send info to affiliates when new merchants join

Other places to check out:

Forum announcements or sub- forums
Industry Events
PPC Campaigns
Facebook Ads
Retargeting Ads
Network Advertising
AffiliateRecruitment.com
Link Capture

JV Partnership (joint venture)
Customer Database
Google Analytics
Affiliate Marketing blogs
Print Publications

Now what? What to do once you have found new affiliates:

Leave room to negotiate – super affiliates don’t want newbies to have the same
Ask nicely – for better placement
Offer Exclusives – codes, creatives, co-branded
Book in Advance – specific placement, think about what affiliates u want to base holidays around and schedule it ahead of time
Make it easy for them – exclusive content, find them a banner and email them

Affiliate Communication Tips -
Communicate often
Don’t assume anything
Multiple channels
Be yourself

Our take on the session:

Sarah Bundy’s presentation was chock full of really great information that affiliate managers need.  She described in detail what type of affiliates there are, how you find them and what to do with them once you do.  What more could you ask for?

Exploring just one of her tips could lead to a more productive and profitable affiliate program.  Diving into all of them, can pretty much guarantee.  Her session was a plethora of information that could have gone for two or more hours.

Unfortunately, the sessions had a significantly smaller time frame to work with, so I suppose we’ll just have to pay closer attention to her blog and get her tips in smaller doses.

Sent from my iPad