Latin America
The goal of performance marketing is to reach new, targeted customers that would have otherwise been unattainable offline. Extending your presence on the Internet helps grow your business and maximize your ROI. However, Blue Global Media believes that this objective should not be limited to stateside consumers.
Expand Your Business Further Than You Ever Thought Possible
While U.S. advertising revenues have increased more than 20% in just one year and are not to be ignored, the U.S. isn’t the only market worthy of attention. Almost 77% of Internet users reside outside of this country and are a virtually untapped population in the performance marketing industry.
There are currently over 2 billion Internet users in the world, but that leaves about 5 billion people that could still enter the space at any time. With the expansion of technology usage and the increasing accessibility brought about by mobile phones, areas that were once considered disconnected from this source are now logging in.
Countries like China, Russia, Indonesia, Brazil and India, known as BRICI countries, are expected to hold 1.2 billion users by 2015.
Moving In To Latin America
Blue Global Media is a frontrunner in the race to bring a world full of customers to our advertisers. With millions of users expected to join the online community in the years to come, we want to be ready when they get here.
Riding on the coattails of the BRICI countries is Mexico which holds 16% of Latin America’s Internet users. With an Internet penetration rate of only 30%, Mexico has immense potential for growth. Trends indicate that countries with an even lower percentage of online users are expected to emerge as dominant forces on the web as well.
Blue Global Media is taking a preemptive strike to build a connection with Latin American countries that will generate opportunity for our advertisers when those markets explode onto the scene.
While North America has about 57 million more users, the growth that has occurred in Latin America since 2000 is incomparable. The number of Internet users in Latin America has grown 1,037.4% in the last decade whereas North America’s has only grown by 151.7%. That is a wildly significant increase and one that is expected to continue in the next five to ten years.
BGM Will Help Your Business Rise To The Top
Our network has developed proven strategies for success in the U.S. and now we are taking those practices abroad. Partners of Blue Global Media will be along for the ride to the top as we access new markets and become performance marketing leaders on a global scale.
With billions of people likely to become Internet users in the coming years, businesses can’t afford to think small when it comes to their online presence. Blue Global Media intends to harness the power of the web and filter into the businesses associated with our company.
Contact us now to learn more about advertising options in Latin America.
China: The Largest Internet Market in the World
