Online video marketing is a relatively newer way that affiliate marketers are able to reach their target audience. Although video channels have been popular on the web in recent years, the use of video in e-commerce is still evolving. More and more, marketers are beginning to see the value in engaging consumers through video advertisements.
Research indicates that videos will keep consumers on your website longer, therefore producing a higher conversion rate.
This disclosure is attributed in part because of the way in which videos surpass the ability of other means of advertising in the ability to demonstrate product features while engaging consumers at the same time.
In the same way that good quality content effects conversions, the quality of your videos makes a difference to consumers. As you can probably imagine, simply setting up a video camera and recording yourself talking about offers with little or no planning involved isn’t going to help get the conversions you are looking for.
Some tips for Video Marketers:
- Devise a good concept
- You don’t need to tape a feature film – keep it under 20 seconds
- Appeal to your target audience
- Make it shareable – funny, clever, captivating without overlooking the offer
- Embed videos on popular channels – video sites, blogs, forums, social networks
With the rising number of mobile users, online video marketing can successfully reach today’s on-the-go users, which allows this strategy to fit into multiple levels of business objectives.
To hone your skills as an online video marketer, events like Liveclicker, the only annual video commerce conference, are available to help you develop your video marketing strategy.