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/ By Chris Kay

BusinessLoansToday Adds Speed to Borrowing Like Never Before

SCOTTSDALE, Ariz., July 30, 2015 /PRNewswire/ — For small businesses — both startups and established businesses trying to expand to the next level — finding a source of funding can be a frustrating, and often fruitless, task. BusinessLoansToday, which is a new, online lending company launched in December 2014, offers a quick alternative pathway to the capital small business owners need — without the headache of pursuing a traditional bank loan. “In most cases, our clients come to us needing capital fast,” said CEO and founder Chris Kay. “Whether it is to get started on building their dream business or buying the equipment they need…

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/ By Chris Kay

Blue Global Media to Take Part in Affiliate Summit East 2015

SCOTTSDALE, Ariz., July 28, 2015 /PRNewswire/ — Leaders from Blue Global Media, an online marketing company based in Scottsdale, Arizona, will attend the upcoming Affiliate Summit East 2015 conference in New York from Aug. 2−4. The three-day conference will give representatives from the company the opportunity to share how businesses can apply best practices in affiliate marketing and make this modern marketing tactic a successful addition to their strategy. Blue Global Media has more than 10 years of experience creating innovative sales and marketing projects by leveraging a talented team of industry experts. The company, led by CEO and founder, Chris Kay, is known as an…

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/ By Chris Kay

How To Attract More Traffic To Your Website

What is a large challenge new businesses face? How to drive traffic to their website. This is logical when you consider that you cannot sell products if no one is coming to your site. However, you also don’t know if your sales pitch and sales process work if no one is coming to your site. So, the key piece is to build traffic and lead generation. This is a primary component for any type of online business, including companies in the online lending marketplace. So, what can you do to drive traffic to your site? There are several tools you…

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/ By Chris Kay

Blue Global Media Announces Online Lender Association Accreditation

SCOTTSDALE, Ariz., July 17, 2015 /PRNewswire/ — This week, Blue Global Media announced its recent Accreditation by the Online Lenders Alliance (OLA). As an OLA Accredited Business, Blue Global Media is demonstrating their commitment to the highest industry standards and best practices. Its Accreditation will help to ensure consumers and businesses alike that the organization is dedicated to consumer transparency in the financial marketplace. The OLA Accreditation Program is designed to test an organization’s compliance controls, ensuring that they effectively mitigate the risk of violating consumer financial services laws. The Accreditation program involves an in-depth analysis by an independent third-party of the organization’s policies and…

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/ By Chris Kay

Online Lenders Gain Competitive Edge Through Branding

While online lenders are focused on the latest technology to help match borrowers to the money they need, they may fall short in knowing how to market or make their business stand out from the rest. Most marketplace lenders rely on direct response marketing to appeal to borrowers, but there is another important element, which may be considered a new tactic for some lenders, that should be addressed to obtain and retain more customers — branding. Traditional ways to market online lending Traditionally, companies rely on mainstream media to build their brand. Through direct mail, search engine ads, automated email,…

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/ By Chris Kay

How Affiliates Can Work To Improve Partnerships

Relationships are key to affiliate marketing and you know what it takes to build and keep relationships going smoothly. Now it’s time to take that knowledge and apply it to the partnerships you’ve formed with your affiliate marketing program. Here are some great ways to that affiliates and their partners can strengthen their relationship to make business a success. Lay the groundwork – Start off on a good foot with your relationship. No one wants to start with hostile or dishonest circumstances. Build your relationship on respect, open communication, and trust. Set out the goals for your partnership and the…

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/ By Chris Kay

Why You Should Consider Online Lenders to Finance Your Business

Jun 22, 2015 by Scott Shane If you are a small business owner seeking a business loan, you should consider an online lender. While these creditors are currently account for a tiny fraction of all small business finance, they are currently the most rapidly growing source of small business debt. That’s according to Karen Mills, the former head of the Small Business Administration and now a Senior Fellow at Harvard Business School explains (PDF). In fact, the Federal Reserve Bank of New York has found that 20 percent of small businesses seeking to borrow money have applied to online lenders. While loans from online lenders are often…

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/ By Chris Kay

Blue Global Media Announces New Company President

SCOTTSDALE, Ariz., July 13, 2015 /PRNewswire/ — Blue Global Media, a leading online financial services company based in Scottsdale, AZ, today announced the elevation of Abdu El-Shaarawy to President. Previously EVP of Technology, El-Shaarawy’s role will also now include all company operations and business development. El-Shaarawy brings over 15 years of experience in the online technology arena. This experience encompasses a wide range, including the creation of custom small business web sites, to designing the architecture for large-scale online infrastructures. With prior positions at some of the largest online technology companies, El-Shaarawy uses this experience to architect state of the art systems at Blue Global Media….

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