Brigit’s misleading financial practices were a bridge too far for consumers, FTC says
Personal finance app Bridge It – consumers may know the company as Brigit – promised that people could get cash advances of up to $250 “within seconds” and with no “hidden fees.” But the FTC alleges that for many consumers, Brigit was a bridge to false promises, extra charges, and dark patterns that made it easy to sign up for its $9.99 per month membership, but hard to cancel. In addition to an $18 million financial remedy, the proposed settlement will require the company to bridge the gap between its promises and its practices.